Hello, we are DesignThinkers

Cartier logo
PwC logo
Philips logo
Ziggo logo
IBM logo
Ahold logo
Procter and Gamble logo
Salesforce logo
ING logo
Bloomberg Philanthropies
Michelin Logo
Coca Cola logo
Adidas logo
Kpn logo
Rockwool logo
Telenor group logo
ServiceNow logo
NN Groupe
Just Eat
Erste Bank logo
Cartier black logo
PwC black logo
Philips black logo
Ziggo black logo
IBM black logo
Ahold black logo
Procter and Gamble black logo
Tamimi markets black logo
Salesforce black logo
ING black logo
Bloomberg Philanthropies black logo
Michelin black logo
Coca Cola black logo
Adidas black logo
Kpn black logo
Rockwool black logo
Telenor group black logo
ServiceNow black logo
NN Groupe
Just Eat
Erste bank black logo

We love to innovate with people at the center.

What makes organizations thrive in times of change? At DesignThinkers, we believe success starts with people and powerful, practical methods. Founded over 20 years ago in Amsterdam, Netherlands, we are a leading design thinking and innovation consulting firm helping organizations build human-centered services, training, and transformation programs. As innovation increasingly depends on both human ingenuity and technology, we empower teams with design thinking workshops, service design consulting, and AI-enabled innovation frameworks to navigate complexity with confidence. Whether you’re scaling internal capabilities, building customer-centric services, or tackling change at scale, DesignThinkers helps you turn disruption into opportunity.

Filter Cases (
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Filter Cases (all selected)
adidas client case
 

Adidas: Elevating UX in Adidas Global Team-wear Customization Platform


The global team sports (GTS) division at Adidas that oversees the platform recognized a focused user experience and user interface design strategy informed by solid user research and validation would elevate the entire LockerRoom experience. Together with the GTS team, we forged an ambitious vision for 2024, setting the stage for the platform’s immediate and enduring success, driving sales and brand engagement.

Adidas | Elevating UX in Adidas Global Team-wear Customization Platform

Stepping Stones for Innovation | Bloomberg's route to citizenship

Tamimi Markets | Building a Unified Culture for Strategic Growth

"Why did we not apply Design Thinking earlier? Great investment to accelerate career development.”

BORIS MAGGIA, ISO

Treatwell | Leading Change Through Sales Leadership

Stepping stones for Innovation | Sales Enablement for Salesforce

Framework for Innovation
During the trainings we will work following the Double Diamond by the UK Design Council. This is a visual model frequently used to describe a process flow of design and innovation.

The Double Diamond | Iterative Design Process & Framework for Innovation

“A refreshing and engaging experience that went beyond my expectations.”

TUPO MUOCHA, UNICEF

DesignThinking Consulting

Sign up today | Join our 2-Day Employee Experience Training Course

Rituals training
 

Rituals | Accelerating exciting customer experiences


To accelerate a client-centric and data-driven mentality amongst teams, Rituals sought to adopt the Design Thinking mindset and process as an organization-wide way of working through a Design Sprint. By using this methodology, teams embraced the importance of reactivity to actual customer needs, co-creation across teams, usage of a common innovation language, and inclusion of stakeholders (internal and external) in the process.

Rituals | Accelerating Exciting Customer Experiences

Overcoming organizational anxiety

BLOG | Beyond Resilience: Anti-Fragility to overcome Organizational Anxiety

Dubai metro case
 

Dubai Roads & Transport Authority (RTA) | Inspiring Innovation


DesignThinkers collaborated with Dubai Metro to identify challenges and opportunities, providing crucial insights to guide a design sprint towards innovative solutions that meet the organization's strategic goals. We aligned on key themes like internal competency, intelligent operating and maintenance systems, focusing on resilience, governance, sustainability, and proactiveness.

Dubai Metro | Leading and Managing Impactful Innovation in the RTA

Customer-centric approach of working

BLOG | Paving the way for an agile customer-centric approach of working

ASML logo picture

ASML | Adopting a human-centered mindset to drive advancements

"The program was a great introduction to Design Thinking, Customer Journey and Persona mapping."

ANDREW LYALL, ADOBE

How does systems thinking work

BLOG | Seeing the Forest: Why Systems Thinking Belongs in Human-Centered Design

Bloomberg Philanthropies | Capability Building for Public-Sector Innovation

Giz project
 

GIZ | Building human-centered capacity for EU-ready governance


We partnered with GIZ to strengthen human-centered capacity for governance by focusing on real user needs to improve public services. Teams applied a tailored Human-Centered Design methodology using the official playbook, moving step-by-step from understanding problems to developing and testing solutions. Working in teams with bespoke tools, they gained practical skills to optimize and redesign services, fostering a culture of innovation and citizen-focused governance.

Giz | Building Human-Centered Capacity for EU-Ready Governance

ING Case

ING | Accelerating Innovation Processes to Improve User-Centricity

Human Centered Approach with Generative AI

BLOG | A Human-Centered Approach to Service Design with GenAI

NN Group | Working together on EX across borders

L'oreal logo picture

L'Oreal | Future Leadership amidst a Department Merger

Cartier logo picture

Cartier | Creating an inspiring global Employee Experience Journey

Rainforest Alliance logo

Rainforest Alliance | Developing Criteria to Select Partners for Innovation

Ernst & Young

EY | Developing Strategic Future Scenario Capabilities for Consultants

Coca Cola logo picture

Coca-Cola | Redesigning Digital Employee Experience Journey for new Employees

Michelin logo picture

Michelin | Implementing a People-centered EX approach

"Inspirational. I wish I knew about this innovative way of working sooner."

MISHARI ABDULWAHID, NEOM

Emirates NBD case
 

Emirates NBD | Fostering a Culture of Human-centric Innovation


Emirates NBD is taking strides to become a human-centered financial service provider. Beyond offering Design Thinking trainings to their employees, the organization aims to embed this approach deeply into the organizational culture. By developing long-lasting skills, Emirates NBD aims to ensure that employees can apply Design Thinking across projects and daily operations.

Emirates NBD | Promoting a Culture of Human-centric innovation

KFAS case
 

KFAS | Fostering the Human Touch in Digital Transformation


KFAS is dedicated to fostering continuous learning and innovation, empowering individuals and organizations to stay competitive. Focused on future-ready talent, KFAS supports professionals in becoming innovation-driven, enabling them to adapt and thrive in today’s dynamic landscape. DesignThinkers collaborated with KFAS to provide them with an in-depth understanding of how Design Thinking can be a catalyst for successful digital transformation.

KFAS | Fostering the Human Touch in Digital Transformation

EU Parliament | Co-Creation for Strategic Alignment

"This project was very engaging and hands-on, encouraging out-of-the-box thinking and fostering collaboration"

INES SANTOS, ABN AMRO

"Perfect program to refresh how important Customer-Centricity is and how to put it into action."

GIOVANNI DI RUSSO, COCA-COLA HBC

Just Eat Takeaway | EX Design Playbook, Impact on work experience

STEPPING STONES FOR INNOVATION ING

Stepping Stones for Innovation | A Future-proof framework for ING

Announcing our new partners | Congratulations Elmo & Ilana!

Salesforce logo picture

Salesforce | Adopting a Co-Creation Approach to truly meet customer needs

“Our experts take pride in guiding you through a structured design approach and establish a new way of working to sustain innovation.”

Systems Thinking Holistic Insights

Systems Thinking | Become a Sustainable Force for Positive Change

Innovation Ready Teams & Relevant Results

What We Provide | Innovation-ready teams & relevant results

“Mind blowing when I figured out I can really use Design Thinking in many aspects of my work.”

LIEGE COGO DE SOUZA, WHIRLPOOL CORPORATION

Pictet logo picture

Pictet | Establishing a Human-Centered Way of Working with Innovation teams

B Lab logo picture

B Lab | Gaining future Leadership Skills for Greener Futures

CordStrap logo picture

Cordstrap | Human-centricity in the product creation process

Diversifying revenue streams in banking MasterCard

MasterCard | Diversifying revenue streams in banking

Red Cross logo

Red Cross | Revamping current modes of operation with Design Thinking

Kuehne + Nagel | Human-centered employee experience in logistics

Best Design Thinking Consulting

Employee Experience Design | How to Attract and Retain Talent

adidas client case
 

Adidas: Elevating UX in Adidas Global Team-wear Customization Platform


The global team sports (GTS) division at Adidas that oversees the platform recognized a focused user experience and user interface design strategy informed by solid user research and validation would elevate the entire LockerRoom experience. Together with the GTS team, we forged an ambitious vision for 2024, setting the stage for the platform’s immediate and enduring success, driving sales and brand engagement.

Adidas | Elevating UX in Adidas Global Team-wear Customization Platform

"Perfect program to refresh how important Customer-Centricity is and how to put it into action."

GIOVANNI DI RUSSO, COCA-COLA HBC

Giz project
 

GIZ | Building human-centered capacity for EU-ready governance


We partnered with GIZ to strengthen human-centered capacity for governance by focusing on real user needs to improve public services. Teams applied a tailored Human-Centered Design methodology using the official playbook, moving step-by-step from understanding problems to developing and testing solutions. Working in teams with bespoke tools, they gained practical skills to optimize and redesign services, fostering a culture of innovation and citizen-focused governance.

Giz | Building Human-Centered Capacity for EU-Ready Governance

Tamimi Markets | Building a Unified Culture for Strategic Growth

STEPPING STONES FOR INNOVATION ING

Stepping Stones for Innovation | A Future-proof framework for ING

Human Centered Approach with Generative AI

BLOG | A Human-Centered Approach to Service Design with GenAI

Treatwell | Leading Change Through Sales Leadership

Salesforce logo picture

Salesforce | Adopting a Co-Creation Approach to truly meet customer needs

L'oreal logo picture

L'Oreal | Future Leadership amidst a Department Merger

Framework for Innovation
During the trainings we will work following the Double Diamond by the UK Design Council. This is a visual model frequently used to describe a process flow of design and innovation.

The Double Diamond | Iterative Design Process & Framework for Innovation

Systems Thinking Holistic Insights

Systems Thinking | Become a Sustainable Force for Positive Change

Rainforest Alliance logo

Rainforest Alliance | Developing Criteria to Select Partners for Innovation

DesignThinking Consulting

Sign up today | Join our 2-Day Employee Experience Training Course

“Mind blowing when I figured out I can really use Design Thinking in many aspects of my work.”

LIEGE COGO DE SOUZA, WHIRLPOOL CORPORATION

Coca Cola logo picture

Coca-Cola | Redesigning Digital Employee Experience Journey for new Employees

Overcoming organizational anxiety

BLOG | Beyond Resilience: Anti-Fragility to overcome Organizational Anxiety

B Lab logo picture

B Lab | Gaining future Leadership Skills for Greener Futures

"Inspirational. I wish I knew about this innovative way of working sooner."

MISHARI ABDULWAHID, NEOM

Customer-centric approach of working

BLOG | Paving the way for an agile customer-centric approach of working

Diversifying revenue streams in banking MasterCard

MasterCard | Diversifying revenue streams in banking

KFAS case
 

KFAS | Fostering the Human Touch in Digital Transformation


KFAS is dedicated to fostering continuous learning and innovation, empowering individuals and organizations to stay competitive. Focused on future-ready talent, KFAS supports professionals in becoming innovation-driven, enabling them to adapt and thrive in today’s dynamic landscape. DesignThinkers collaborated with KFAS to provide them with an in-depth understanding of how Design Thinking can be a catalyst for successful digital transformation.

KFAS | Fostering the Human Touch in Digital Transformation

"The program was a great introduction to Design Thinking, Customer Journey and Persona mapping."

ANDREW LYALL, ADOBE

Kuehne + Nagel | Human-centered employee experience in logistics

"This project was very engaging and hands-on, encouraging out-of-the-box thinking and fostering collaboration"

INES SANTOS, ABN AMRO

Bloomberg Philanthropies | Capability Building for Public-Sector Innovation

Stepping Stones for Innovation | Bloomberg's route to citizenship

Just Eat Takeaway | EX Design Playbook, Impact on work experience

ING Case

ING | Accelerating Innovation Processes to Improve User-Centricity

"Why did we not apply Design Thinking earlier? Great investment to accelerate career development.”

BORIS MAGGIA, ISO

Announcing our new partners | Congratulations Elmo & Ilana!

NN Group | Working together on EX across borders

Stepping stones for Innovation | Sales Enablement for Salesforce

“Our experts take pride in guiding you through a structured design approach and establish a new way of working to sustain innovation.”

Cartier logo picture

Cartier | Creating an inspiring global Employee Experience Journey

“A refreshing and engaging experience that went beyond my expectations.”

TUPO MUOCHA, UNICEF

Innovation Ready Teams & Relevant Results

What We Provide | Innovation-ready teams & relevant results

Ernst & Young

EY | Developing Strategic Future Scenario Capabilities for Consultants

Rituals training
 

Rituals | Accelerating exciting customer experiences


To accelerate a client-centric and data-driven mentality amongst teams, Rituals sought to adopt the Design Thinking mindset and process as an organization-wide way of working through a Design Sprint. By using this methodology, teams embraced the importance of reactivity to actual customer needs, co-creation across teams, usage of a common innovation language, and inclusion of stakeholders (internal and external) in the process.

Rituals | Accelerating Exciting Customer Experiences

Pictet logo picture

Pictet | Establishing a Human-Centered Way of Working with Innovation teams

Michelin logo picture

Michelin | Implementing a People-centered EX approach

Dubai metro case
 

Dubai Roads & Transport Authority (RTA) | Inspiring Innovation


DesignThinkers collaborated with Dubai Metro to identify challenges and opportunities, providing crucial insights to guide a design sprint towards innovative solutions that meet the organization's strategic goals. We aligned on key themes like internal competency, intelligent operating and maintenance systems, focusing on resilience, governance, sustainability, and proactiveness.

Dubai Metro | Leading and Managing Impactful Innovation in the RTA

CordStrap logo picture

Cordstrap | Human-centricity in the product creation process

Emirates NBD case
 

Emirates NBD | Fostering a Culture of Human-centric Innovation


Emirates NBD is taking strides to become a human-centered financial service provider. Beyond offering Design Thinking trainings to their employees, the organization aims to embed this approach deeply into the organizational culture. By developing long-lasting skills, Emirates NBD aims to ensure that employees can apply Design Thinking across projects and daily operations.

Emirates NBD | Promoting a Culture of Human-centric innovation

ASML logo picture

ASML | Adopting a human-centered mindset to drive advancements

Red Cross logo

Red Cross | Revamping current modes of operation with Design Thinking

EU Parliament | Co-Creation for Strategic Alignment

How does systems thinking work

BLOG | Seeing the Forest: Why Systems Thinking Belongs in Human-Centered Design

Best Design Thinking Consulting

Employee Experience Design | How to Attract and Retain Talent

adidas client case
 

Adidas: Elevating UX in Adidas Global Team-wear Customization Platform


The global team sports (GTS) division at Adidas that oversees the platform recognized a focused user experience and user interface design strategy informed by solid user research and validation would elevate the entire LockerRoom experience. Together with the GTS team, we forged an ambitious vision for 2024, setting the stage for the platform’s immediate and enduring success, driving sales and brand engagement.

Adidas | Elevating UX in Adidas Global Team-wear Customization Platform

Bloomberg Philanthropies | Capability Building for Public-Sector Innovation

"Perfect program to refresh how important Customer-Centricity is and how to put it into action."

GIOVANNI DI RUSSO, COCA-COLA HBC

Stepping Stones for Innovation | Bloomberg's route to citizenship

Giz project
 

GIZ | Building human-centered capacity for EU-ready governance


We partnered with GIZ to strengthen human-centered capacity for governance by focusing on real user needs to improve public services. Teams applied a tailored Human-Centered Design methodology using the official playbook, moving step-by-step from understanding problems to developing and testing solutions. Working in teams with bespoke tools, they gained practical skills to optimize and redesign services, fostering a culture of innovation and citizen-focused governance.

Giz | Building Human-Centered Capacity for EU-Ready Governance

Just Eat Takeaway | EX Design Playbook, Impact on work experience

Tamimi Markets | Building a Unified Culture for Strategic Growth

ING Case

ING | Accelerating Innovation Processes to Improve User-Centricity

STEPPING STONES FOR INNOVATION ING

Stepping Stones for Innovation | A Future-proof framework for ING

"Why did we not apply Design Thinking earlier? Great investment to accelerate career development.”

BORIS MAGGIA, ISO

Human Centered Approach with Generative AI

BLOG | A Human-Centered Approach to Service Design with GenAI

Announcing our new partners | Congratulations Elmo & Ilana!

Treatwell | Leading Change Through Sales Leadership

NN Group | Working together on EX across borders

Salesforce logo picture

Salesforce | Adopting a Co-Creation Approach to truly meet customer needs

Stepping stones for Innovation | Sales Enablement for Salesforce

L'oreal logo picture

L'Oreal | Future Leadership amidst a Department Merger

“Our experts take pride in guiding you through a structured design approach and establish a new way of working to sustain innovation.”

Framework for Innovation
During the trainings we will work following the Double Diamond by the UK Design Council. This is a visual model frequently used to describe a process flow of design and innovation.

The Double Diamond | Iterative Design Process & Framework for Innovation

Cartier logo picture

Cartier | Creating an inspiring global Employee Experience Journey

Systems Thinking Holistic Insights

Systems Thinking | Become a Sustainable Force for Positive Change

“A refreshing and engaging experience that went beyond my expectations.”

TUPO MUOCHA, UNICEF

Rainforest Alliance logo

Rainforest Alliance | Developing Criteria to Select Partners for Innovation

Innovation Ready Teams & Relevant Results

What We Provide | Innovation-ready teams & relevant results

DesignThinking Consulting

Sign up today | Join our 2-Day Employee Experience Training Course

Ernst & Young

EY | Developing Strategic Future Scenario Capabilities for Consultants

“Mind blowing when I figured out I can really use Design Thinking in many aspects of my work.”

LIEGE COGO DE SOUZA, WHIRLPOOL CORPORATION

Rituals training
 

Rituals | Accelerating exciting customer experiences


To accelerate a client-centric and data-driven mentality amongst teams, Rituals sought to adopt the Design Thinking mindset and process as an organization-wide way of working through a Design Sprint. By using this methodology, teams embraced the importance of reactivity to actual customer needs, co-creation across teams, usage of a common innovation language, and inclusion of stakeholders (internal and external) in the process.

Rituals | Accelerating Exciting Customer Experiences

Coca Cola logo picture

Coca-Cola | Redesigning Digital Employee Experience Journey for new Employees

Pictet logo picture

Pictet | Establishing a Human-Centered Way of Working with Innovation teams

Overcoming organizational anxiety

BLOG | Beyond Resilience: Anti-Fragility to overcome Organizational Anxiety

Michelin logo picture

Michelin | Implementing a People-centered EX approach

B Lab logo picture

B Lab | Gaining future Leadership Skills for Greener Futures

Dubai metro case
 

Dubai Roads & Transport Authority (RTA) | Inspiring Innovation


DesignThinkers collaborated with Dubai Metro to identify challenges and opportunities, providing crucial insights to guide a design sprint towards innovative solutions that meet the organization's strategic goals. We aligned on key themes like internal competency, intelligent operating and maintenance systems, focusing on resilience, governance, sustainability, and proactiveness.

Dubai Metro | Leading and Managing Impactful Innovation in the RTA

"Inspirational. I wish I knew about this innovative way of working sooner."

MISHARI ABDULWAHID, NEOM

CordStrap logo picture

Cordstrap | Human-centricity in the product creation process

Customer-centric approach of working

BLOG | Paving the way for an agile customer-centric approach of working

Emirates NBD case
 

Emirates NBD | Fostering a Culture of Human-centric Innovation


Emirates NBD is taking strides to become a human-centered financial service provider. Beyond offering Design Thinking trainings to their employees, the organization aims to embed this approach deeply into the organizational culture. By developing long-lasting skills, Emirates NBD aims to ensure that employees can apply Design Thinking across projects and daily operations.

Emirates NBD | Promoting a Culture of Human-centric innovation

Diversifying revenue streams in banking MasterCard

MasterCard | Diversifying revenue streams in banking

ASML logo picture

ASML | Adopting a human-centered mindset to drive advancements

KFAS case
 

KFAS | Fostering the Human Touch in Digital Transformation


KFAS is dedicated to fostering continuous learning and innovation, empowering individuals and organizations to stay competitive. Focused on future-ready talent, KFAS supports professionals in becoming innovation-driven, enabling them to adapt and thrive in today’s dynamic landscape. DesignThinkers collaborated with KFAS to provide them with an in-depth understanding of how Design Thinking can be a catalyst for successful digital transformation.

KFAS | Fostering the Human Touch in Digital Transformation

Red Cross logo

Red Cross | Revamping current modes of operation with Design Thinking

"The program was a great introduction to Design Thinking, Customer Journey and Persona mapping."

ANDREW LYALL, ADOBE

EU Parliament | Co-Creation for Strategic Alignment

Kuehne + Nagel | Human-centered employee experience in logistics

How does systems thinking work

BLOG | Seeing the Forest: Why Systems Thinking Belongs in Human-Centered Design

"This project was very engaging and hands-on, encouraging out-of-the-box thinking and fostering collaboration"

INES SANTOS, ABN AMRO

Best Design Thinking Consulting

Employee Experience Design | How to Attract and Retain Talent

Go global or local

Map

Our worldwide team combines global reach with invaluable local expertise. More than just overseeing clients and connections, they adeptly communicate in your language—both literally and figuratively—ensuring accessibility through local front doors while harnessing an inviting and robust global network. We’re proud to have partnerships strategically located across various corners of the globe, each bringing their own unique insights and connections to the table. Take a look at our regional partners below and discover how their collaboration enhances our global capabilities:

  • Amsterdam GLOBAL HEAD OFFICE
  • London EXMPLOYEE EXPERIENCE CENTER
  • Eastern Europe LOCAL OFFICE
  • Dubai LOCAL OFFICE
  • Saudi Arabia LOCAL OFFICE

GET IN TOUCH WITH ONE OF OUR EXPERTS: TIM SCHUURMAN | Co-founder DesignThinkers & Expert

Jump on a free intro call today!

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Tim Schuurman