We believe in a world where innovation meets empathy.
We’re not your every day agency—we’re your strategic ally, actively propelling change and making a lasting impact. We envision a society where we strive to be more relevant and responsive to one another. Learn more about us below.
With a rich legacy spanning over 20 years in the industry, operating across 25 countries, and boasting a team of over 150 human-centric design professionals from various domains, we bring unparalleled industry expertise to the table. Our worldwide team combines global reach with invaluable local expertise, working for clients such as L’Oréal, Coca-Cola, Rainforest Alliance, ING, Michelin, PwC, Salesforce, Emirates NBD, Bloomberg Philanthropies, and Rockwool.
Relevant, Responsive and Innovation Ready
We’re dedicated to nurturing organizations to become truly futureproof and agile, providing the tools to identify valuable opportunities and nurture valuable solutions. We flip insights and consumer data into first ideas, enabling teams to make informed decisions on which directions to pursue, and teaching them the tricks along the way. As we build upon your organization’s foundation, we support motivated, innovation-ready teams and foster essential connections.
Adidas: Elevating UX in Adidas Global Team-wear Customization Platform
The global team sports (GTS) division at Adidas that oversees the platform recognized a focused user experience and user interface design strategy informed by solid user research and validation would elevate the entire LockerRoom experience. Together with the GTS team, we forged an ambitious vision for 2024, setting the stage for the platform’s immediate and enduring success, driving sales and brand engagement.
L'Oréal: Future leadership amidst a department merger
The new Parisian department store offers L’Oréal Group growth opportunities through cooperation with the DFS Group. This partnership brings new ventures and questions about future strategic leadership. L’Oréal invited DesignThinkers to organize training sessions to co-create future success scenarios. Read on to learn about applying Design Thinking in luxury retail.
Cartier | Future Employee Experience in Luxury retail
The Employee Journey project at Cartier involved participants from different departments of their global organization. This was essential in order to allow the co-creation of shared solutions. As a result, in a learning-by-doing manner, participants were guided through a Design process that enabled them to visualize future scenarios.
Coca-Cola | Robust employee services using Design Thinking
Our collaboration with Coca-Cola highlighted Design Thinking in HR. DesignThinkers helped redesign Coca-Cola's HR and employee ecosystem. We facilitated Design Councils with Coca-Cola employees and HR professionals to improve services, especially for hiring and onboarding. The result was a set of prototypes and roadmaps for implementing the pilots.
ING: Accelerating Innovation for Financial Services
ING is preparing for future-proof innovation. Therefore, with facilitation by DesignThinkers, we accelerated an innovation process that embeds the users’ perspective in product & service development. As a result, we successfully combined Lean, Agile & Scrum with Design Thinking. In this manner, we empowered ING to bring relevant solutions to the market faster.
Rituals: Accelerating exciting customer experiences
To accelerate a client-centric and data-driven mentality amongst teams, Rituals sought to adopt the Design Thinking mindset and process as an organization-wide way of working through a Design Sprint. By using this methodology, teams embraced the importance of reactivity to actual customer needs, co-creation across teams, usage of a common innovation language, and inclusion of stakeholders (internal and external) in the process.
Pictet: Design Thinking in banking to boost innovation
Change and innovation often face resistance in conservative industries. Successful implementation of new ideas requires specific capabilities essential for growth. In this 1-year project, we introduced improved ways of working, like Design Thinking, at Pictet. We facilitated skills such as research design, ideation, prototyping, and collaboration at one of Switzerland's largest banks. Read on to learn more about applying Design Thinking in banking and investment.
Bloomberg Philanthropies: Creating new solutions
Every year, Bloomberg Philanthropies organizes the Global Mayor Challenge, where cities develop sustainable solutions for pressing local issues. As Design Thinking consultants, we assisted Rotterdam and Butuan in incorporating human-centered thinking into their final products. Read on to learn more about applying Design Thinking in NGOs.
Rainforest Alliance: A filter for innovation
Rainforests are our planet's green lungs. Companies aim to minimize their environmental impact, making Rainforest Alliance (RA) a valuable partner due to its high-value certification. RA seeks high-quality partnerships, requiring stronger criteria to filter applications. This improves innovation and ensures consumers of RA-certified products help preserve rainforests and biodiversity.
We unlock the innovation potential of your organization
Together, we work from deep customer insights to solutions that are validated with customers, employees, and key stakeholders. We build motivated teams and guide them through the Design Thinking innovation process, such that they have hands-on experience. We engage key internal stakeholders and raise organizational awareness to support the innovation process, continuous learning, and successful implementation.
“Our experts will guide you through a structured approach and establish a new way of working to sustain innovation.”
Our goal is to unlock your organization’s challenges and create lasting impact. With our hands-on approach, we empower you to lead change, providing the tools to identify valuable opportunities and nurture valuable solutions. As we build upon your organization’s foundation, we support motivated, innovation-ready teams and foster essential connections.
We believe that success can be unlocked through a deep understanding of users’ struggle for progress and by creating the right solution and associated experiences that address ‘users’ jobs’ well. To this end, every project we deliver is strengthened by deep customer insight and action informed by empathy.
LEARN MORE ABOUT OUR APPROACH
Go Global or Local
Our worldwide team combines global reach with invaluable local expertise. More than just overseeing clients and connections, they adeptly communicate in your language—both literally and figuratively—ensuring accessibility through local front doors while harnessing an inviting and robust global network. From this global team of over 150 human-centric design professionals from various domains and industries, we strategically assemble the team best fit for your specific challenge. We’re proud to have partnerships strategically located across various corners of the globe, each bringing their own unique insights and connections to the table. Take a look at our regional partners below and discover how their collaboration enhances our global capabilities:
Innovation requires collaboration.
We therefore pro-actively connect with selected partners that have deep expertise that we do not have in-house directly. With our Strategic Partners we have a long-standing relationship and share one common goal: make impactful positive change. Together we can offer full service across the complete innovation process from Innovation Strategy and User Research to Service Design, Prototyping and Validation as well as to Implementation and Tracking Impact for Continuous Improvement.
GET IN TOUCH WITH ONE OF OUR EXPERTS: ILANA VAN DE BOEL | ASSOCIATE PARTNER CLIENT STRATEGY
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