Co-creating stronger business opportunities with your clients
In a world where buyers are better informed about products and services being available in the market, the role of sales is changing towards “trusted advisor” role where facilitating conversations on business strategies, deep customer insights and buyer specific contexts is key to success.
We specialise in a hands-on no-nonsense human-centric approach that works in practice. We combine Sales expertise with Design Thinking to help Sales Teams to work with conversation formats and tools that help to get into a facilitative and trusted advisor role. We help create a common language within Sales Departments, build capabilities. We can work together with you in actual customer engagements and “hold your hand” to implement these new ways of working with your customers.
Transforming Sales Teams into Trusted Advisors
So, how might we help Sales Teams to become trusted advisors for their customers to develop better and more sustainable customer relationships resulting in bigger, long term business opportunities as a result?
Rituals: Accelerating exciting customer experiences
To accelerate a client-centric and data-driven mentality amongst teams, Rituals sought to adopt the Design Thinking mindset and process as an organization-wide way of working through a Design Sprint. By using this methodology, teams embraced the importance of reactivity to actual customer needs, co-creation across teams, usage of a common innovation language, and inclusion of stakeholders (internal and external) in the process.
Salesforce: Adopting a Co-Creation Approach to truly meet customer needs
More companies are heading towards co-creation with their customers. It’s a means for more effective conversations, which in turn generate more value and waste fewer resources. That’s why Salesforce came to our Academy for the Design Thinking Facilitation training, with the goal of hosting more co-creation sessions with their clients instead of traditional sales talk.
MasterCard: Diversifying revenue streams in banking
We helped Mastercard to embed the Design Thinking mindset on different levels of management and in everyday business. Applying creativity in crafting business models, diverse revenue alternatives with cross-functional teams were identified. A human-centered approach was adopted in formulating roadmaps for new service concepts. Moreover train-the-trainer workshops were organised for management teams to foster innovative climates and developing new business models.
Bacardi | Human-centered service design for a superior brand experience
DesignThinkers and Bacardi worked together on introducing this new technology throughout the company. We examined the process of adoption from the bartender’s point of view, whose skills and contact with customers are crucial to the success of the app. With a clear goal and Design Thinking tools, the Bacardi staff are more confident to adopt a new way of working with new technology. Ultimately, customers will benefit from the new app from Bacardi, as well as staff that are proficient at it.
Cordstrap: Human-centricity in the product creation process
Cordstrap is a leading global company in cargo protection, providing products and solutions that secure all types of cargo on rail, sea, road, and air. As part of its transition from being a product-oriented organization, to becoming solution-focused, Cordstrap is facing a number of challenges involving innovation. To solve this, they decided to develop a new Product Creation Process (PCP) with people at the center.
Do you recognize this challenge?
Let’s make your clients happy, today.
Sounds good? Our services can help address your strategic challenges. We specialize in driving co-creation in sales by fostering meaningful collaboration between your team and your clients. By integrating tools like Design Thinking, we help you uncover shared goals, co-create value propositions, and build stronger, more authentic client relationships. Whether you’re aiming to enhance customer engagement, align internal stakeholders, or innovate your sales strategies, our tailored programs provide the frameworks and facilitation to make it happen. Together, we’ll turn challenges into opportunities for growth and success.
Co-creation in Sales Services
Design Sprint
Tackle a specific client case with your account team.
Explore client business challenges enlarging the portfolio of sales opportunities. Together we translate these into a strategic roadmap and account plan. The account team is introduced to new ways of facilitating strategic conversations and a methodology and approach underpinning this new way of exploring more relevant sales opportunities.
Outcomes:
- Improved portfolio of sales opportunities
- Aligned strategic roadmap and accountplan
- Ready team for rich client engagements
- Introduction to co-creation methodology and
approach
Design Sprint
Tackle a specific client case with your account team.
Explore client business challenges enlarging the portfolio of sales opportunities. Together we translate these into a strategic roadmap and account plan. The account team is introduced to new ways of facilitating strategic conversations and a methodology and approach underpinning this new way of exploring more relevant sales opportunities.
Outcomes:
- Improved portfolio of sales opportunities
- Aligned strategic roadmap and accountplan
- Ready team for rich client engagements
- Introduction to co-creation methodology and
approach
Design Sprint
Tackle a specific client case with your account team.
Explore client business challenges enlarging the portfolio of sales opportunities. Together we translate these into a strategic roadmap and account plan. The account team is introduced to new ways of facilitating strategic conversations and a methodology and approach underpinning this new way of exploring more relevant sales opportunities.
Outcomes:
- Improved portfolio of sales opportunities
- Aligned strategic roadmap and accountplan
- Ready team for rich client engagements
- Introduction to co-creation methodology and
approach
Full Project
Embark on an & innovation journey
Together with your account team we work on an actual client case exploring new ways to have more impactful conversations. In co-creation design sprints we work side by side with you and your client. Together we explore business challenges of your client and build co-created roadmaps that lead to impactful solution implementations.
Outcomes:
- Common understanding of client’s business challenges
- Improved portfolio of sales opportunities
- Co-created roadmap of strategic collaboration
- Implemented services at client side
- Methodology and approach for co-creative sales
- Trained co-creation sales facilitators
Full Project
Embark on an & innovation journey
Together with your account team we work on an actual client case exploring new ways to have more impactful conversations. In co-creation design sprints we work side by side with you and your client. Together we explore business challenges of your client and build co-created roadmaps that lead to impactful solution implementations.
Outcomes:
- Common understanding of client’s business challenges
- Improved portfolio of sales opportunities
- Co-created roadmap of strategic collaboration
- Implemented services at client side
- Methodology and approach for co-creative sales
- Trained co-creation sales facilitators
Full Project
Embark on an & innovation journey
Together with your account team we work on an actual client case exploring new ways to have more impactful conversations. In co-creation design sprints we work side by side with you and your client. Together we explore business challenges of your client and build co-created roadmaps that lead to impactful solution implementations.
Outcomes:
- Common understanding of client’s business challenges
- Improved portfolio of sales opportunities
- Co-created roadmap of strategic collaboration
- Implemented services at client side
- Methodology and approach for co-creative sales
- Trained co-creation sales facilitators
Capability Development
Empower your team with the right skills & mindset
We tailor our learning programs to fit your specific goals. We offer options from in-depth certification courses to short awareness modules, and we can even create a complete training portfolio for your broader organization to ensure maximum impact.
Outcomes:
- Solid Co-Creation Sales facilitation skills,
mindset & approach - Common co-creative sales language
- Broader organizational & stakeholder
awareness of the co-creative sales mindset
Capability Development
Empower your team with the right skills & mindset
We tailor our learning programs to fit your specific goals. We offer options from in-depth certification courses to short awareness modules, and we can even create a complete training portfolio for your broader organization to ensure maximum impact.
Outcomes:
- Solid Co-Creation Sales facilitation skills,
mindset & approach - Common co-creative sales language
- Broader organizational & stakeholder
awareness of the co-creative sales mindset
Capability Development
Empower your team with the right skills & mindset
We tailor our learning programs to fit your specific goals. We offer options from in-depth certification courses to short awareness modules, and we can even create a complete training portfolio for your broader organization to ensure maximum impact.
Outcomes:
- Solid Co-Creation Sales facilitation skills,
mindset & approach - Common co-creative sales language
- Broader organizational & stakeholder
awareness of the co-creative sales mindset
Assessment
Provide shared insight in your innovation performance
Provide shared insight in your team’s co-creation, sales opportunity exploration and implementation of new sales performance.
Outcomes:
- Insight in co-creation, sales opportunity
exploration and implementation of new sales
performance against best-in-class - Identification of key improvement
opportunity areas - Sales co-creation improvement strategy and
action plan to address these opportunities
Assessment
Provide shared insight in your innovation performance
Provide shared insight in your team’s co-creation, sales opportunity exploration and implementation of new sales performance.
Outcomes:
- Insight in co-creation, sales opportunity
exploration and implementation of new sales
performance against best-in-class - Identification of key improvement
opportunity areas - Sales co-creation improvement strategy and
action plan to address these opportunities
Assessment
Provide shared insight in your innovation performance
Provide shared insight in your team’s co-creation, sales opportunity exploration and implementation of new sales performance.
Outcomes:
- Insight in co-creation, sales opportunity
exploration and implementation of new sales
performance against best-in-class - Identification of key improvement
opportunity areas - Sales co-creation improvement strategy and
action plan to address these opportunities
GET IN TOUCH WITH ONE OF OUR EXPERTS: TIM SCHUURMAN | FOUNDER & SENIOR CONSULTANT
Jump on a free intro call today
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