Best European Human-Centered Design Thinking Consultancy

Hi! We are DesignThinkers Middle East

As a strategic partner in the Middle East, we bring leading-edge expertise from Europe to drive meaningful change and create lasting impact. Through expert facilitation, coaching, and training, we foster a shared innovation language and build enduring capabilities. Supported by a network of notable experts, we combine a deep understanding of local cultures with proven European innovation strategies to empower organizations of all sizes.

Boubyan Bank White Logo
Dubai Future Foundation white logo
Adidas logo
ING logo
Coca Cola logo
PwC logo
King Fahad Medical City white logo
Philips logo
Salesforce logo
Boubyan Bank Black Logo
Dubai Future Foundation Black logo
Etihad Black Logo
Adidas black logo
KFAS black logo
Tamimi markets black logo
ING black logo
Department of Economic development black logo
Coca Cola black logo
Emirates NBD black logo
PwC black logo
King Fahad Medical City logo
Philips black logo
Roads & Transport Authority logo
Salesforce black logo

With a rich legacy spanning over 20 years in the industry, operating across 25 countries, working for a range of Fortune-500 clients, 175k Global Alumni, and boasting a team of 150+ human-centric design professionals from various domains, we do more than just overseeing clients and connections – we bring unparalleled industry expertise to the table.

We always work with you, not for you.

As one of the leading ‘design driven’ Global Innovation Consultancies, we help organizations deliver on their innovation strategy with a strong human-centered focus. With a specialization in Future Innovation Leadership, People-First Innovation in Financial Services, Transformation of Healthcare Systems, and Strategic Growth, we train, develop & facilitate multidisciplinary teams and communities of change around the world.

 

Emirates NBD | Fostering a Culture of Human-centric Innovation


Emirates NBD is taking strides to become a human-centered financial service provider. Beyond offering Design Thinking trainings to their employees, the organization aims to embed this approach deeply into the organizational culture. By developing long-lasting skills, Emirates NBD aims to ensure that employees can apply Design Thinking across projects and daily operations.
Emirates NBD case
 

Emirates NBD | Fostering a Culture of Human-centric Innovation


Emirates NBD is taking strides to become a human-centered financial service provider. Beyond offering Design Thinking trainings to their employees, the organization aims to embed this approach deeply into the organizational culture. By developing long-lasting skills, Emirates NBD aims to ensure that employees can apply Design Thinking across projects and daily operations.
 

Emirates NBD | Fostering a Culture of Human-centric Innovation


Emirates NBD is taking strides to become a human-centered financial service provider. Beyond offering Design Thinking trainings to their employees, the organization aims to embed this approach deeply into the organizational culture. By developing long-lasting skills, Emirates NBD aims to ensure that employees can apply Design Thinking across projects and daily operations.
 

Dubai Roads & Transport Authority (RTA) | Inspiring Innovation


DesignThinkers collaborated with Dubai Metro to identify challenges and opportunities, providing crucial insights to guide a design sprint towards innovative solutions that meet the organization's strategic goals. We aligned on key themes like internal competency, intelligent operating and maintenance systems, focusing on resilience, governance, sustainability, and proactiveness.
Dubai metro case
 

Dubai Roads & Transport Authority (RTA) | Inspiring Innovation


DesignThinkers collaborated with Dubai Metro to identify challenges and opportunities, providing crucial insights to guide a design sprint towards innovative solutions that meet the organization's strategic goals. We aligned on key themes like internal competency, intelligent operating and maintenance systems, focusing on resilience, governance, sustainability, and proactiveness.
 

Dubai Roads & Transport Authority (RTA) | Inspiring Innovation


DesignThinkers collaborated with Dubai Metro to identify challenges and opportunities, providing crucial insights to guide a design sprint towards innovative solutions that meet the organization's strategic goals. We aligned on key themes like internal competency, intelligent operating and maintenance systems, focusing on resilience, governance, sustainability, and proactiveness.
 

Adidas: Elevating UX in Adidas Global Team-wear Customization Platform


The global team sports (GTS) division at Adidas that oversees the platform recognized a focused user experience and user interface design strategy informed by solid user research and validation would elevate the entire LockerRoom experience. Together with the GTS team, we forged an ambitious vision for 2024, setting the stage for the platform’s immediate and enduring success, driving sales and brand engagement.
 

Adidas: Elevating UX in Adidas Global Team-wear Customization Platform


The global team sports (GTS) division at Adidas that oversees the platform recognized a focused user experience and user interface design strategy informed by solid user research and validation would elevate the entire LockerRoom experience. Together with the GTS team, we forged an ambitious vision for 2024, setting the stage for the platform’s immediate and enduring success, driving sales and brand engagement.
 

Adidas: Elevating UX in Adidas Global Team-wear Customization Platform


The global team sports (GTS) division at Adidas that oversees the platform recognized a focused user experience and user interface design strategy informed by solid user research and validation would elevate the entire LockerRoom experience. Together with the GTS team, we forged an ambitious vision for 2024, setting the stage for the platform’s immediate and enduring success, driving sales and brand engagement.
 

Dubai Future Foundation | Futures Thinking meets DT


DesignThinkers was invited to facilitate a Design Sprint with the Dubai Future Foundation Legal Team and IT specialists to explore the Legal technology roadmap leading up to a first prototype. We guided the team to work towards validated Service Blueprints, developing a legal technology roadmap and prototype which are ready for further development.
Dubai Future Foundation case
 

Dubai Future Foundation | Futures Thinking meets DT


DesignThinkers was invited to facilitate a Design Sprint with the Dubai Future Foundation Legal Team and IT specialists to explore the Legal technology roadmap leading up to a first prototype. We guided the team to work towards validated Service Blueprints, developing a legal technology roadmap and prototype which are ready for further development.
 

Dubai Future Foundation | Futures Thinking meets DT


DesignThinkers was invited to facilitate a Design Sprint with the Dubai Future Foundation Legal Team and IT specialists to explore the Legal technology roadmap leading up to a first prototype. We guided the team to work towards validated Service Blueprints, developing a legal technology roadmap and prototype which are ready for further development.
 

KFAS | Fostering the Human Touch in Digital Transformation


KFAS is dedicated to fostering continuous learning and innovation, empowering individuals and organizations to stay competitive. Focused on future-ready talent, KFAS supports professionals in becoming innovation-driven, enabling them to adapt and thrive in today’s dynamic landscape. DesignThinkers collaborated with KFAS to provide them with an in-depth understanding of how Design Thinking can be a catalyst for successful digital transformation.
KFAS case
 

KFAS | Fostering the Human Touch in Digital Transformation


KFAS is dedicated to fostering continuous learning and innovation, empowering individuals and organizations to stay competitive. Focused on future-ready talent, KFAS supports professionals in becoming innovation-driven, enabling them to adapt and thrive in today’s dynamic landscape. DesignThinkers collaborated with KFAS to provide them with an in-depth understanding of how Design Thinking can be a catalyst for successful digital transformation.
 

KFAS | Fostering the Human Touch in Digital Transformation


KFAS is dedicated to fostering continuous learning and innovation, empowering individuals and organizations to stay competitive. Focused on future-ready talent, KFAS supports professionals in becoming innovation-driven, enabling them to adapt and thrive in today’s dynamic landscape. DesignThinkers collaborated with KFAS to provide them with an in-depth understanding of how Design Thinking can be a catalyst for successful digital transformation.
 

Coca-Cola | Robust employee services using Design Thinking


Our collaboration with Coca-Cola highlighted Design Thinking in HR. DesignThinkers helped redesign Coca-Cola's HR and employee ecosystem. We facilitated Design Councils with Coca-Cola employees and HR professionals to improve services, especially for hiring and onboarding. The result was a set of prototypes and roadmaps for implementing the pilots.
Coca Cola training
 

Coca-Cola | Robust employee services using Design Thinking


Our collaboration with Coca-Cola highlighted Design Thinking in HR. DesignThinkers helped redesign Coca-Cola's HR and employee ecosystem. We facilitated Design Councils with Coca-Cola employees and HR professionals to improve services, especially for hiring and onboarding. The result was a set of prototypes and roadmaps for implementing the pilots.
 

Coca-Cola | Robust employee services using Design Thinking


Our collaboration with Coca-Cola highlighted Design Thinking in HR. DesignThinkers helped redesign Coca-Cola's HR and employee ecosystem. We facilitated Design Councils with Coca-Cola employees and HR professionals to improve services, especially for hiring and onboarding. The result was a set of prototypes and roadmaps for implementing the pilots.
 

Tamimi Markets | Building a Unified Culture for Growth


Tamimi Markets has built its reputation on customer service, quality, and community engagement. Aiming to become the leading online grocery destination in the country, Tamimi faces a key challenge: ensuring cohesive strategy execution across all levels. By fostering co-creation and aligning leadership and frontline teams under a unified vision, Tamimi seeks to enhance collaboration, sharpen strategic focus, and drive growth.
Al Tamimi markets case
 

Tamimi Markets | Building a Unified Culture for Growth


Tamimi Markets has built its reputation on customer service, quality, and community engagement. Aiming to become the leading online grocery destination in the country, Tamimi faces a key challenge: ensuring cohesive strategy execution across all levels. By fostering co-creation and aligning leadership and frontline teams under a unified vision, Tamimi seeks to enhance collaboration, sharpen strategic focus, and drive growth.
 

Tamimi Markets | Building a Unified Culture for Growth


Tamimi Markets has built its reputation on customer service, quality, and community engagement. Aiming to become the leading online grocery destination in the country, Tamimi faces a key challenge: ensuring cohesive strategy execution across all levels. By fostering co-creation and aligning leadership and frontline teams under a unified vision, Tamimi seeks to enhance collaboration, sharpen strategic focus, and drive growth.
 

King Fahad Medical City | Building the Future of Healthcare


Facilitating interdisciplinary teams focused on helping teams find new ways to interact and optimise their work together in a collaborative human-centered environment. Getting basic knowledge of Design Thinking methodologies that encourage integration, teamwork and exchange between all levels of the organisation hierarchy. Aimed at staff, supervisors, chiefs and positions responsible for teams.
King Fahad Medical City case
 

King Fahad Medical City | Building the Future of Healthcare


Facilitating interdisciplinary teams focused on helping teams find new ways to interact and optimise their work together in a collaborative human-centered environment. Getting basic knowledge of Design Thinking methodologies that encourage integration, teamwork and exchange between all levels of the organisation hierarchy. Aimed at staff, supervisors, chiefs and positions responsible for teams.
 

King Fahad Medical City | Building the Future of Healthcare


Facilitating interdisciplinary teams focused on helping teams find new ways to interact and optimise their work together in a collaborative human-centered environment. Getting basic knowledge of Design Thinking methodologies that encourage integration, teamwork and exchange between all levels of the organisation hierarchy. Aimed at staff, supervisors, chiefs and positions responsible for teams.
 

Etisalat | Co-creation to elevate Employee Experience


The Etisalat HR organization is involved in the design and implementation of services offered to employees of Etisalat. The Etisalat HR team feels that the Design Thinking way of working can help them deliver human-centered services, resulting in inspiring workplaces for employees. DesignThinkers was asked to coach the Etisalat HR team in co-creation activities to work on a concrete HR challenge. That includes also training employees using a learning-by-doing approach.
Etisalat case
 

Etisalat | Co-creation to elevate Employee Experience


The Etisalat HR organization is involved in the design and implementation of services offered to employees of Etisalat. The Etisalat HR team feels that the Design Thinking way of working can help them deliver human-centered services, resulting in inspiring workplaces for employees. DesignThinkers was asked to coach the Etisalat HR team in co-creation activities to work on a concrete HR challenge. That includes also training employees using a learning-by-doing approach.
 

Etisalat | Co-creation to elevate Employee Experience


The Etisalat HR organization is involved in the design and implementation of services offered to employees of Etisalat. The Etisalat HR team feels that the Design Thinking way of working can help them deliver human-centered services, resulting in inspiring workplaces for employees. DesignThinkers was asked to coach the Etisalat HR team in co-creation activities to work on a concrete HR challenge. That includes also training employees using a learning-by-doing approach.
 

ING: Accelerating Innovation Processes to Improve User-Centricity


ING is preparing for future-proof innovation. Therefore, with facilitation by DesignThinkers, we accelerated an innovation process that embeds the users’ perspective in product & service development. As a result, we successfully combined Lean, Agile & Scrum with Design Thinking. In this manner, we empowered ING to bring relevant solutions to the market faster.
ING Training
 

ING: Accelerating Innovation Processes to Improve User-Centricity


ING is preparing for future-proof innovation. Therefore, with facilitation by DesignThinkers, we accelerated an innovation process that embeds the users’ perspective in product & service development. As a result, we successfully combined Lean, Agile & Scrum with Design Thinking. In this manner, we empowered ING to bring relevant solutions to the market faster.
 

ING: Accelerating Innovation Processes to Improve User-Centricity


ING is preparing for future-proof innovation. Therefore, with facilitation by DesignThinkers, we accelerated an innovation process that embeds the users’ perspective in product & service development. As a result, we successfully combined Lean, Agile & Scrum with Design Thinking. In this manner, we empowered ING to bring relevant solutions to the market faster.
 

Government of UAE for Leadership Development


‘The Future Leaders in Innovation Program’ is running for the Abu Dhabi Ministry of Interior with a focus on the innovation department of the Federal Police. The delegates who participate in this program cover a wide range in variety in seniority and educational background, from undergraduates to PhD’s. Their influence will be noticeable throughout the whole organization as they work on strategy, benchmarking, research.
Government of United Arab Emirates for Leadership Development
 

Government of UAE for Leadership Development


‘The Future Leaders in Innovation Program’ is running for the Abu Dhabi Ministry of Interior with a focus on the innovation department of the Federal Police. The delegates who participate in this program cover a wide range in variety in seniority and educational background, from undergraduates to PhD’s. Their influence will be noticeable throughout the whole organization as they work on strategy, benchmarking, research.
 

Government of UAE for Leadership Development


‘The Future Leaders in Innovation Program’ is running for the Abu Dhabi Ministry of Interior with a focus on the innovation department of the Federal Police. The delegates who participate in this program cover a wide range in variety in seniority and educational background, from undergraduates to PhD’s. Their influence will be noticeable throughout the whole organization as they work on strategy, benchmarking, research.
 

MasterCard: Diversifying revenue streams in banking


We helped Mastercard to embed the Design Thinking mindset on different levels of management and in everyday business. Applying creativity in crafting business models, diverse revenue alternatives with cross-functional teams were identified. A human-centered approach was adopted in formulating roadmaps for new service concepts. Moreover train-the-trainer workshops were organised for management teams to foster innovative climates and developing new business models.
Diversifying revenue streams in banking MasterCard
 

MasterCard: Diversifying revenue streams in banking


We helped Mastercard to embed the Design Thinking mindset on different levels of management and in everyday business. Applying creativity in crafting business models, diverse revenue alternatives with cross-functional teams were identified. A human-centered approach was adopted in formulating roadmaps for new service concepts. Moreover train-the-trainer workshops were organised for management teams to foster innovative climates and developing new business models.
 

MasterCard: Diversifying revenue streams in banking


We helped Mastercard to embed the Design Thinking mindset on different levels of management and in everyday business. Applying creativity in crafting business models, diverse revenue alternatives with cross-functional teams were identified. A human-centered approach was adopted in formulating roadmaps for new service concepts. Moreover train-the-trainer workshops were organised for management teams to foster innovative climates and developing new business models.

A Design Thinking approach

We’re dedicated to nurturing organizations to become truly futureproof and agile, providing the tools to identify valuable opportunities and nurture valuable solutions. We flip insights and consumer data into first ideas, enabling teams to make informed decisions on which directions to pursue, and teaching them the tricks along the way. As we build upon your organization’s foundation, we support motivated, innovation-ready teams and foster essential connections.

"We empower you through content and capability."

We do this with a designer’s mindset (Design Thinking) which is a widely recognised method in developing innovative and relevant solutions for complex challenges. It entails a hands-on approach with emphasis on teamwork and iterative learning through continuous validation. We stimulate teams to take a step back, assess the challenge and ask the right questions to uncover underlying needs of end-users and stakeholders. This is referred to as the ‘Problem Space’ and the main goal is value identification. We then stimulate team creativity to generate options to choose from and prototype and validate in multiple smaller steps to promote continuous learning and improvement. This is refereed to as the ‘Solution Space’ and the main goal is value realization. This approach allows us to realize products, services and experiences that are truly relevant.

"We define a customized route of both content and capability services to ensure an approach that unlocks your organization's potential."

GET IN TOUCH WITH ONE OF OUR EXPERTS: TIM SCHUURMAN | Co-founder DesignThinkers & MENA Expert

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Tim Schuurman

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